ABOUT THE PINK PATCH PROJECT
An Innovative public awareness campaign
A Brief History
Originating in 2013 with the Seal Beach Police Department in Southern California who wore pink patches on their uniforms during Breast Cancer Awareness Month.
- STAGE 1 FIVE-YEAR SURVIVAL RATE 98% 98%
- STAGE 2 FIVE-YEAR SURVIVAL RATE 90% 90%
- STAGE 3 FIVE-YEAR SURVIVAL RATE 66% 66%
In 2015, the Irwindale Police Department in California ran with the idea and sold their patches to the community, raising over $20,000.00 for one of the nation’s largest and most effective cancer centers, the City of Hope.
Chief Anthony Miranda took the idea to the Los Angeles Police Chiefs Association and 25 local agencies came on board.
Today, the program has expanded to several hundred partner agencies throughout the world and includes partners from police, sheriff, fire, EMS and federal departments worldwide.
An innovative public awareness campaign to bring bring attention to the fight against breast cancer.
The Pink Patch Project is an innovative public awareness campaign to bring attention to the fight against breast cancer and to support breast cancer research organizations in combating this devastating disease.
The project is a collaborative effort between the Los Angeles County Police Chiefs’ Association and public safety agencies in Los Angeles County and beyond.
These agencies have partnered together to combat breast cancer by raising public awareness about the importance of early detection in the fight against the disease and to raise funds for breast cancer research and treatment.
Breast cancer affects both men and women.
At the Pink Patch Project, we have the simple goal of increasing awareness about the life-saving benefits of early detection and early intervention in the fight against breast cancer. In addition to our public education efforts, we have the added goal of raising funds from the sale of Pink Patch Project patches and other items to go directly to fund the research, treatment and education needed to help find a cure.
To learn more about breast cancer, breast cancer symptoms, breast cancer risk factors and diagnosis, breast cancer research and breast cancer in men, click here.
The program centers on vibrant pink versions of the public safety employee’s uniform patch. These bright pink patches have been specially designed by each participating agency specifically for their Pink Patch Project participation. Public safety employees at each of the participating agencies wear their pink patches on their regular duty uniforms each year for the entire month of October during “Breast Cancer Awareness Month.”
The pink patches are intended to stimulate conversation with the community and to encourage public awareness about the importance of early detection and the on-going fight against this disease.